Delta defends diversity hiring as plane crashes in Toronto


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diversity, equity, and inclusion (DEI) efforts. Just hours prior to the crash, Forbes had published an article spotlighting companies resisting the broader cultural and political backlash against diversity initiatives. The outlet quoted Peter Carter, Delta’s Executive Vice President for External Affairs, who had emphatically stated during a January earnings call that the company would not reevaluate its DEI commitments.

“We’ve just seen other companies and other industries rethinking of sustainability pledges and DEI commitments,” noted Alison Sider, a reporter for The Wall Street Journal, prompting her to inquire, “if there’s anything Delta is kind of reevaluating in either of those spaces.”

Carter’s response was unequivocal: “No, we are not.”

“We are steadfast in our commitments because we think that they are actually critical to our business. Sustainability is about being more efficient in our operations,” he asserted. “And really DE&I is about talent, and that’s been our focus. And of course, the key differentiator at Delta is our people.”

Following the crash, social media users criticized Carter’s comments, arguing that the DEI movement tends to distract companies from hiring based on merit.