Mike Lindell’s MyPillow is navigating turbulent waters as the company is at the center of a defamation trial and faces financial struggles while trying to maintain business operations.
At a Glance
- Attorneys representing Lindell seek to withdraw over unpaid fees.
- Lindell promotes MyPillow sales to support legal costs.
- Facing defamation suits, Lindell claims severe financial difficulties.
- Lindell has raised about $362,000 for legal defense.
Lindell’s Legal Challenges
Mike Lindell, CEO of MyPillow, faces multiple defamation lawsuits from companies including Dominion Voting Systems and Smartmatic. These legal battles stem from allegations he made about election fraud in the 2020 presidential election. Lindell’s attorneys from Parker Daniels Kibort LLC have filed motions to withdraw, citing millions of dollars in unpaid legal fees, emphasizing the financial strain on Lindell.
Lindell has been unable to secure additional funding due to the mounting lawsuits and negative publicity surrounding his claims. As a result, his legal future remains uncertain as he actively searches for new counsel. Despite these legal and financial hurdles, Lindell continues to focus on promoting sales through MyPillow as a means to sustain his defense efforts.
Sales Strategy Amid Trial
Lindell’s strategy to fund his legal battles involves leveraging his business, MyPillow. He encourages consumers to buy MyPillow products, offering a promotion called “Use promo code JURY” for a free MyPillow 2.0 with any purchase, further linking sales with his legal defense fund. Additionally, MyPillow’s website features a “Mike Lindell Legal Defense Fund” with donation requests ranging from $10 to $1,000 to assist with extensive legal expenses.
“My employee-owned company and I are in jury trial NOW and need your support!” – Mike Lindell.
Lindell affirms his commitment to defending his election theories, despite the personal cost. He has claimed that these actions, aimed at revealing alleged election corruption, have depleted his resources. Previously worth several million dollars, Lindell’s current financial status is dramatically different, prompting critical fundraising for his legal battles.
Impact of Retailer Relations on MyPillow
In addition to Lindell’s legal troubles, MyPillow’s business has been further challenged by major retailers discontinuing their sales of the company’s products, resulting in a loss of an estimated $7 million. As a result, MyPillow had to auction over 700 pieces of equipment to counteract the financial loss. Lindell claims his involvement to “save our country” has driven MyPillow to its current financial predicament.
“We’ve lost everything, every dime.” – Mike Lindell.
Nevertheless, Lindell remains steadfast in his assertions about the 2020 election, a stance that has put him at odds with voting machine companies and cost him his standing with some business partners. Conservative news outlets such as Fox News and Newsmax, which faced similar legal challenges, have chosen to settle rather than risk continued financial losses.
