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Over the weekend, NBC tried to give Kamala Harris’s campaign an advantage by providing her airtime on Saturday Night Live. However, this move violated election laws. Due to these laws, NBC had to offer equal time to Donald Trump during Sunday Night Football, and Trump’s campaign seized the opportunity.
🚨BREAKING: NBC forced to allow Trump to air a free 90 second advertisement during Sunday Night Football and NASCAR per FCC regulations in order to provide equal time to Kamala Harris’ SNL appearance.
— Benny Johnson (@bennyjohnson) November 4, 2024
The situation became even more remarkable when these viewership numbers were revealed:
After the SNL equal time scandal and FCC Commissioner Brendan Carr’s criticism of the network, NBCUniversal offered Donald Trump airtime during Sunday Night Football.
Sunday Night Football audience — 20 million
SNL audience – 5 million
The irony of complying with FCC rules on political programming…
To summarize: Kamala Harris received two minutes on SNL, reaching an audience of 5 million, mostly comprising her supporters.
On the other hand, Trump received airtime on Sunday Night Football, reaching a wider and more diverse audience of 20 million viewers.
This situation worked out immensely in Trump’s favor!!! Thanks, NBC.
Absolutely. Four times the audience, predominantly male, and spanning the entire country.
Good job, NBC.
Herridge is an exceptional journalist.
Honestly, Trump has been incredibly fortunate during this election cycle; the man should buy a lottery ticket.
“Kamala, what a backfire for you and NBC/SNL when you try to defy the rules; they always backfire on you.”
She even canceled an event in Detroit to appear on SNL.
Hopefully, this decision comes back to haunt her.
Wait a second…
Independent journalist Shellenberger reports there was another potential equal time breach on SNL involving the Virginia senate race.
FCC Commissioner Brendan Carr Discusses NBC’s ‘Blatant Effort’ To Bypass Law With Harris’ SNL Appearance pic.twitter.com/TGueDYGWBz
— Alexandra Datig | Front Page Index 🇺🇸 (@alexdatig) November 3, 2024
Shouldn’t NBCUniversal offer equal time to Hung Cao, Kaine’s GOP rival, before Election Day?
They should. We’ll see what transpires.