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Celebrities concerned about potential public backlash can now purchase specialized insurance coverage designed to protect them during “cancel culture” incidents.
A groundbreaking insurance policy, launched by UK-based PR firm Borkowski, offers comprehensive support for public figures who find themselves embroiled in social media controversies or public scandals.
The timing of this new service is particularly noteworthy, coming just after Selena Gomez faced significant social media criticism following her emotional video response to President Donald Trump’s ICE deportation policies, which she subsequently removed.
⚡ Reputation Matters—Protect It ⚡
Introducing PREEMPT: Crisis communications reimagined with the first insurance policy against cancel culture and The Culture Wars.https://t.co/fj5ayGQ2hI#LuxuryOfProtection #PREEMPT #CrisisManagement
— Prestige Magazine SA (@PrestigeMag_SA) January 29, 2025
Known as “Preempt”, this innovative insurance package has been developed in collaboration with an underwriting agency to address gaps in traditional corporate coverage plans. The service is specifically tailored to provide individualized assistance to those experiencing public criticism.
Samphire Risk, a Lloyd’s of London-supported independent agency specializing in high-value client protection, underwrites this pioneering policy. Their expertise typically extends to cases involving extortion, kidnapping, hostage situations, terrorism, and travel to high-risk regions.
The comprehensive coverage includes round-the-clock access to an emergency hotline and provides two months of dedicated crisis communication support. This service package is available not only to individual celebrities but also to businesses seeking protection against public relations challenges.
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