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Pete Davidson has undergone a remarkable transformation, systematically removing his collection of nearly 200 tattoos to reveal a fresh, ink-free appearance.
The comedian and actor, known for his stint on “Saturday Night Live,” is now showcasing his reinvented image in Reformation’s latest Valentine’s Day campaign, where he confidently displays his physique in boxer briefs.
After beginning the extensive tattoo removal process several years ago, Davidson has embraced his role as Reformation’s “official boyfriend,” displaying a playful confidence in his new persona.
Pete Davidson showcases tattoo-free body in new Reformation campaign. pic.twitter.com/TjkYCkGZoY
— Pop Crave (@PopCrave) February 11, 2025
In the campaign images, the 31-year-old entertainer sports a special edition “Official Boyfriend” sweatshirt, part of a matching set that includes an “Official Girlfriend” version for couples seeking coordinated looks.
The campaign features a charming video where Davidson embraces his role as the ideal partner, visiting a Reformation store and offering supportive comments like, “You look amazing, you should definitely get that” and “Could I put that on my card, please?”
This campaign marks another milestone in Davidson’s recent career resurgence, following his commitment to removing his extensive collection of body art.
His December appointment as creative director at Doublesoul, a distinctive sock brand, provided him an opportunity to contemplate his previous fashion choices.
The campaign showcases Davidson modeling both the “Official Boyfriend” crewneck and sustainable boxer briefs, with all items available for purchase through Reformation.
Pete Davidson is over his tattoos 👀 #FallonTonight pic.twitter.com/nDB1g1ekgK
— The Tonight Show (@FallonTonight) January 31, 2025
“I got into the public eye when I was really young, like 19, 20. At that time, you don’t know. You see all these rappers with designer s—t, and you think you’re a rapper, but you’re actually a comedian,” Davidson said in an interview.
“If you Google any picture of me from ages 20 to 27, it’s purple shirts, fedoras, all these chains, and f—king dumb Rolexes. It doesn’t look cool at all. But I’m very fortunate that I’m 31 now. Looking back, I’m lucky that I finally woke up.”
Although Davidson has expressed a desire to move beyond being associated with his romantic history – which includes relationships with Ariana Grande, Kate Beckinsale, Kim Kardashian, and Phoebe Dynevor – his refreshed image and renewed confidence might just attract even more attention.
