Sports Illustrated Nabbed Publishing AI Generated Articles

In a journalistic low point that certainly won’t be the last, Sports Illustrated was caught publishing artificial intelligence-generated material attributed to authors who do not exist.

The tech website Futurism accused the outlet of publishing AI copy and passing it off as the product of a human mind. Only, the “human” mind was produced by AI along with the fake writer profiles.

SI is a once-legendary sports publication that boasted some of the best writing found in modern journalism. But as the sports world has been politicized and monetized past the point of recognition, the outlet found itself in a most embarrassing situation.

One “author” for Sports Illustrated was Drew Ortiz. According to his biography, he is an outdoorsman who “is excited to keep you from falling to the perils of nature.”

The bio added that “there is rarely a weekend that goes by where Drew isn’t out camping, hiking or just back on his parents’ farm.”

Only, Drew is just a figment of a computer program’s imagination.

Further, his profile picture on Sports Illustrated is also for sale on a website for AI headshots. It is described as a “neutral White young adult male with short brown hair and blue eyes.”

Sports Illustrated Union released a statement expressing its horror at the Futurism report. It said the parent company, The Arena Group, “published AI-generated content under SI’s brand with fabricated bylines and writer profiles.”

The union said such acts “violate everything we believe in about journalism.”

The Arena Group disputed the Futurism piece, declaring that it was “not accurate” while blaming a third party for the falsified author profiles.

The parent company told Fox News Digital that “the articles in question were product reviews and were licensed content from an external, third-party company, AdVon Commerce. A number of AdVon’s e-commerce articles ran on certain Arena websites.

The statement claimed that while AdVon writers at times use pen names for anonymity, all articles were written by humans. It said the provider utilized “both counter-plagiarism and counter-AI software on all content.”

Still, The Arena Group reported it is removing all content from the creator and has ended its partnership with AdVon.