Taylor Swift’s decision to endorse Kamala Harris for president has led to a noticeable drop in her popularity, especially among Republican voters. According to an NBC News poll, Swift’s favorability rating has plummeted from 40% last year to 33% in 2024. Republicans, in particular, have turned against the pop star, with 47% now holding a negative opinion of her, compared to 26% in 2023.
Swift’s endorsement of Harris came as a surprise to many, especially since the vice president has been facing criticism from progressives and independents. Despite encouraging her fans to vote based on their own research, Swift’s support for Harris seems to have alienated many in her fan base. Among independents, her favorability rating has dropped from 34% to 26%, reflecting a broader dissatisfaction with the alignment of celebrities and political figures.
Meanwhile, Harris continues to struggle with key voter blocs. Young progressives, disillusioned with her handling of foreign policy issues like the war in Gaza, have been shifting their support to alternative candidates, such as Green Party’s Jill Stein. Swift’s endorsement, timed just after the first presidential debate, has not provided the boost Democrats were hoping for.
With a separate YouGov poll revealing that most voters don’t care about celebrity endorsements, it appears that Swift’s influence over the political landscape may be diminishing. Her previous efforts to sway young voters may have backfired as Harris remains unpopular with many critical voting groups.
