Tom Brady and Snoop team up against hate


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Robert Kraft orchestrated a remarkable collaboration between NFL legend Tom Brady and rap icon Snoop Dogg for his foundation’s latest Super Bowl commercial.

The 83-year-old New England Patriots owner personally reached out to both stars, who immediately embraced the opportunity to participate in the Foundation to Combat Antisemitism’s advertisement.

According to Kraft, Snoop Dogg’s enthusiastic response was, “I’m all in… whatever you want.” Their friendship spans three decades, dating back to 1994 when the Patriots drafted Willie McGinest, who attended Long Beach Polytechnic High School with Snoop Dogg, then known as Calvin Broadus Jr. Their relationship has flourished over the years, with Snoop performing at various Patriots Super Bowl celebrations.

While Brady’s connection to Kraft is well-documented through six championship victories with the Patriots, coordinating his participation proved challenging due to his packed schedule. Nevertheless, both stars committed to the project wholeheartedly.

The campaign, titled “No Reason to Hate”, features Brady, 47, and Snoop, 53, in a powerful face-to-face exchange where they express various reasons for hatred, including appearance-based prejudice. The advertisement takes a poignant turn when they acknowledge the unfortunate necessity of creating such a commercial in today’s climate.

Kraft explained his casting choice, emphasizing how these two figures, despite their different backgrounds, exemplify the possibility of unity and shared goals. He believes their collaboration demonstrates that diverse backgrounds and interests shouldn’t prevent meaningful connections.

The foundation’s previous Super Bowl and Oscars advertisements have garnered numerous industry accolades, including recognition at the Clios, Effie Awards, Epica Awards, and London International Advertising Awards.

Through its $25 million “Stand Up to Jewish Hate” initiative, the foundation introduced blue square pins as universal symbols against hatred. While initially focused on combating antisemitism, the organization’s mission has evolved to address all forms of hate, with the blue square emerging as a symbol of solidarity and active opposition to discrimination.