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A new Trump-branded cryptocurrency made waves in the digital market, experiencing a dramatic surge of over 300% within hours of its launch following an announcement from the president-elect.
The $TRUMP token’s journey began when Trump promoted it through his Truth Social platform on Friday evening at 9 p.m., encouraging his followers to participate in what he called a celebration of winning. “It’s time to celebrate everything we stand for: WINNING! Join my very special Trump Community. GET YOUR $TRUMP NOW,” Trump wrote.
The cryptocurrency’s performance was remarkable, with its value climbing from an initial $0.18 to $7.1 shortly after launch, eventually reaching a peak of $21.51, according to Business Today. The digital asset achieved impressive metrics, boasting an $8 billion market cap and nearly $1 billion in trading volume.
🇺🇸 TRUMP: “#Bitcoin and crypto will skyrocket like never before, even beyond your expectations.”
6 days until the first-ever pro-crypto administration takes office. 🔥 pic.twitter.com/tkGp5HibZC
— Cointelegraph (@Cointelegraph) January 14, 2025
The initial release featured 200 million tokens, with plans to increase the supply to 1 billion over a three-year period. When The Post reached out regarding Trump’s profits from the venture, his representatives did not provide a response.
This cryptocurrency launch adds to the Trump Organization’s recent merchandise expansion, which includes diverse products from sneakers and fragrances to Bibles and digital trading cards.
Marketing materials present the $TRUMP token as a symbolic piece of history celebrating unwavering leadership. Promotional imagery features a stylized version of Trump with a raised fist, accompanied by the slogan “Fight! Fight! Fight!” – an apparent reference to his assassination attempt.
🚨BREAKING: DONALD TRUMP PLANS TO TRANSFORM THE U.S. FINANCIAL SYSTEM TO RUN ON CRYPTO! TOP FINANCIAL ROLES NOW FILLED BY CRYPTO SUPPORTERS AND INDUSTRY LEADERS! #xrp #ripple
A $10 billion market cap could skyrocket the #CTF token from $0.90 to an incredible $374.25! 🚀 Get… pic.twitter.com/y0h7SXAPgp
— CryptoGeek (@CryptoGeekNews) November 30, 2024
Despite its political undertones, the token’s documentation explicitly states its non-political nature and disclaims any connection to political campaigns or governmental entities. The fine print clarifies that “Trump Memes are intended to function as an expression of support for, and engagement with, the ideals and beliefs embodied by the symbol ‘$TRUMP’ and the associated artwork, and are not intended to be, or to be the subject of, an investment opportunity, investment contract, or security of any type.”
The timing of the launch coincided with preparations for Trump’s inauguration, occurring just two days before the ceremony, which was moved indoors due to expected cold weather. The 78-year-old president-elect’s schedule includes staying at Blair House and sharing tea with outgoing President Biden before proceeding to the Capitol.
