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Exit polls have revealed a surprising shift in voting patterns among young women, with 40 percent of Gen Z women casting their ballots for President-elect Donald Trump instead of Kamala Harris.
The results showed Harris securing only an eight-point advantage among female voters, significantly lower than Joe Biden’s performance in 2020, which was double that margin.
Realignment: 40% of Women Under 30 Voted Trump
Rise of Gen MAGA pic.twitter.com/SwfD41PVPt
— jim Deeth ..Ultra MAGA and proud of it (@deeth_jim) November 10, 2024
This outcome proved particularly disappointing for the Harris campaign, which had invested heavily in courting younger female voters. Their strategy included securing expensive studio time for appearances on popular podcasts and enlisting support from major celebrities like Charli XCX, Taylor Swift, and Beyoncé.
“The Vice President used terms like ‘weird’ to describe Trump and his running mate JD Vance, embraced the moniker ‘Momala’ and created TikTok videos to Gen Z’s favorite rising star Chappel Roan’s hit song ‘Femininomenon,'” the report notes. “And while she may have won the TikTok war – securing 448million ‘likes’ to Trump’s 102million – she was unable to translate that into votes.”
Despite Harris’s strong focus on abortion rights during her campaign, exit polls indicated that only 13 percent of voters under 30 considered it their primary concern.
Looks like Gen Z women aren't buying what Kamala's selling—40% of women under 30 went for Trump instead! Harris tried with celeb endorsements, but the economy mattered more to young voters. Huge win for Trump!
Was the economy more important than abortion?
— Bill Mitchell (@mitchellvii) November 10, 2024
“In stark contrast, 40 percent of that age group said the economy was their main worry. Another 11 percent of under 30s said immigration was their top issue,” the Daily Mail reports.
Young male voters showed an even stronger preference for Trump, with 56 percent supporting him, marking a 15-point increase from his 2020 performance against Biden. Overall youth voter turnout reached 42 percent, lower than 2020’s 50 percent but comparable to 2016 levels.
